The Story Behind amoré.
Hi, my name is Jihane, and I am the Founder & CEO of amoré.
From a young age, I have always been drawn to the universe of beauty. One of my earliest memories is opening my aunt’s vanity in secret,fascinated by what it contained.
I would carefully take a lipstick, apply it clumsily, and return everything as if nothing had happened — never knowing that this simple ritual would one day shape my life.
After working with major luxury houses and groups in Paris, I knew that if I were to create something of my own, it needed to respond to a real need - one rooted in beauty, women, and ethics.
I took the time to learn, observe, and understand this industry deeply, so that amoré. could be built thoughtfully, with intention and respect for the women it serves.
What started as a childhood gesture became a purpose: to create objects that celebrate beauty, organisation, and intimacy - and that women can rely on, day after day.
Designed for Every Woman
amoré. is not about makeup alone.
It is for the woman who loves skincare. For the woman who enjoys makeup. For the woman who carries little, and the one who carries more.
Each woman has her own vanity - and amoré. is designed to adapt to them all.
Timeless, chic, and versatile, our pieces are made to evolve with you, through changing routines, travels, and chapters of lif
Responsible by Choice
We produce in limited quantities, with a thoughtful and responsible approach, working closely with a manufacturer who shares our values.
Transparency, respect, and responsible production sit at the core of our process - with no compromise on ethics, quality, or craftsmanship.
Because creating beautifully does not mean creating excessively.
A New Vision of the Vanity
For too long, vanity cases have been perceived as bulky, outdated or impractical for modern life and travel.
amoré. challenges this idea by reimagining the vanity as an object that is refined yet functional, timeless yet travel‑friendly.
Designed to fit seamlessly into your daily life - and into your suitcase - our vanity cases adapt to the way you move, offering thoughtful organisation through removable dividers, and a clean, structured interior where everything has its place.
No more throwing everything into a pouch and hoping for the best. Just clarity, order, and ease.
Every detail is designed with intention.
Our vanity cases are crafted from premium vegan leather — a conscious choice that reflects our commitment to cruelty‑free materials without compromising on quality, durability, or aesthetics.
Finding the right vegan leather was our greatest challenge: a material that could offer the resistance, texture, and longevity of traditional leather, while remaining easy to clean and resilient on the outside.
The result is a stain‑proof surface that can be cleaned effortlessly, allowing your vanity to remain beautiful wherever life takes you - whether placed elegantly at home or carried from one destination to another.
